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It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope.

Now I make more every month on You Now than I do from my work at the store,” Abuhamdeh tells me. We become friends.” A couple of times he’s broadcast from his bedroom while sleeping. They want to see everything that you do.” You Now launched back in September of 2012, but for its first year and a half struggled to find traction.

If a customer was in on the joke, Abuhamdeh would banter with them a bit.

He shared stories from his home life, and slowly began to invite fans into it, broadcasting from his apartment, from a cousin’s wedding, while driving in his car or getting a haircut.

Along with broadcasting, Abuhamdeh texts and talks on the phone with his followers. Then in May of last year it suddenly clicked, exploding from less than 10 million monthly visitors to more than 100 million in the span of just four months.